SD Zones: what's our business?

We're all traders here. And YOU are not our product.

Showing ads, tracking visitors and monetizing their information is not our business model. Not even partially, and never will be. So this site uses no cookies, does not track you, and doesn't show ads.

We hope you find the information shared on this site useful. If some of you decide to join our small group of serious traders using SD Zones we will be happy to have you onboard. As long as there aren't too many of you: we don't want it to be a mass market trading tool, for obvious reasons. Just enough to help pitch in to its continued development.

For that reason we cannot guarantee that the Get SD Zones sign-up page will always be active.

Either way, rest assured that if you're here to learn about supply and demand zones, with no intention of buying anything, you are most welcome. Stay as long as you like. Even bring your friends. We're passionate about it and hope this site illustrates why.

SD Zones background

The supply/demand methodology taught on this site was developed by Thomas Brandenborg. That's me.

I am a veteran of S/D since 2008, and an Online Trading Academy graduate from 2009 — a time when they taught supply/demand in its early forms, in their live and online classes and their recorded lectures.

I performed my own extensive research into the methodology and its background, including studies of Richard Wyckoff and thousands of hours of chart and order flow analysis. I developed my own approach to supply and demand zones and how to trade them, which varies somewhat from that of other schools.

I am not ashamed to claim that I am an expert in supply/demand, and have mentored and coached many other traders to help them master it — including some who spent years and small fortunes trying to learn it elsewhere without fully succeeding.

I started my theoretical work on this software back in 2010-11 by structuring my supply/demand trading rules and qualification methods with an eye towards automating them someday, fully or partially. I began developing SD Zones in 2017 and started using it in 2018 for my own futures trading, to find more setups, more efficiently, across many symbols and timeframes.

I then began sharing it with clients and other traders, and did so freely for five years, at which point the number of users and the associated workload had grown to be unsustainable.

I finally introduced a paid subscription model in 2023, both to trim the number of users and to bring in some revenue to help justify my continued sharing of SD Zones with other traders — including user interface, extensive documentation, training materials and support. These are all very time-consuming and weren't necessary when it was just my personal trading tool.

Let's be honest: SD Zones is not a great business by any standard. And that is okay, it doesn't have to be. Trading and helping other traders are my real passions. I've built a strong network of fellow traders through this project, and I know most of my users on a first-name basis. We're a small community of serious traders.

I don't need millions of clicks or thousands of subscribers. In fact, I prefer neither. As long as SD Zones brings in some revenue to justify my continued sharing of it, I am happy. If you read my testimonials from users you will see what I mean.

So, I hope you get the picture: we ARE all traders here and we LIKE other traders. Just not too many of them.

Thank you for being here. Happy trading.